Resume
Career Milestones
Charleys Cheesesteaks / May 2024-January 2025 (Lay Offs)
Public Relations & Content Manager
- Collaborated with Public Relations agency to secure top trade and local coverage on Charley Shin (CEO and Founder) and Charleys as a brand
- Maintained, wrote and maintained original blog content
- Created copy for website, Charleys Rewards loyalty app, digital ads, creative designs, in-store displays and social media posts
- Designed and managed a twice weekly informational email to over 800 franchise owners
- Assisted in creating content for Charleys social media channels, including Facebook, Instagram and TikTok
- Found and assisted in managing influencers for limited time offerings and specific campaigns, resulting in influencer posts with Charleys that were reposted and utilized on social media channels
Involve LLC / May 2023- May 2024
PR Account Executive
- Secured coverage with target publications, including The New York Times, National Geographic, Orlando Sentinel, South Florida Business Journals and top fitness trades (Athletic Business, etc).
- Pitch story concepts to reporters in various industries and generate media opportunities for clients (Healthcare, Wildlife Conservation, Fitness)
- Create pitches that effectively convey the client's brand voice and identity, leading to interest from reporters
- Effectively and eloquently write copy and edit for a variety of clients in differing fields, including oncology care (healthcare) and fitness
- Develop editorial calendars for all clients and maintaining deadlines, creating relationships with media
- Identify opportunities for clients, such as awards, lists and speaking opportunities that best encompass the brand's voice and professional identity
- Presenting in client meetings and showcasing public relations results and statistics
Slide Nine Agency / February 2022- April 2023
Account Associate
- Strategize and pitch media contacts to secure media placements for clients, including architecture firms, health tech companies, and space technology organizations
- Determine influencers that best fit a brand's image, coordinate outreach, and orchestrate a social media image that satisfies both influencer and client
- Create editorial calendars and establish which opportunities best-fit clients and their assets
- Determine and pursue awards for Slide Nine and develop pitches for the CEO
- Contribute to digital, marketing, and creative brainstorming sessions
- Participate in client calls to solve active problems and communicate public relations tactics
- Develop social media copy that reflects a brand's personality and objectives
- Coordinate with the creative team to deliver best graphics possible for clients
- Utilize Facebook Ads Manager to create ads in line with brand images
Skills
AP Style Skills
Copy Writing
Copy Editing
Website Design
Meltwater
Hootsuite
Buffer
Adobe Photoshop
Canva
WordPress
Basic Website Design
MailChimp
GetResponse
Blog Writing
Press Releases
Media Pitching
Influencers
Social Media Post Writing