Resume
Career Milestones
Involve LLC / May 2023- Present
PR Account Executive
- Secured coverage with target publications, including The New York Times, National Geographic, Orlando Sentinel, South Florida Business Journals and top fitness trades (Athletic Business, etc).
- Pitch story concepts to reporters in various industries and generate media opportunities for clients (Healthcare, Wildlife Conservation, Fitness)
- Create pitches that effectively convey the client's brand voice and identity, leading to interest from reporters
- Effectively and eloquently write copy and edit for a variety of clients in differing fields, including oncology care (healthcare) and fitness
- Develop editorial calendars for all clients and maintaining deadlines, creating relationships with media
- Identify opportunities for clients, such as awards, lists and speaking opportunities that best encompass the brand's voice and professional identity
- Presenting in client meetings and showcasing public relations results and statistics
Slide Nine Agency / February 2022- April 2023
Account Associate
- Strategize and pitch media contacts to secure media placements for clients, including architecture firms, health tech companies, and space technology organizations
- Determine influencers that best fit a brand's image, coordinate outreach, and orchestrate a social media image that satisfies both influencer and client
- Create editorial calendars and establish which opportunities best-fit clients and their assets
- Determine and pursue awards for Slide Nine and develop pitches for the CEO
- Contribute to digital, marketing, and creative brainstorming sessions
- Participate in client calls to solve active problems and communicate public relations tactics
- Develop social media copy that reflects a brand's personality and objectives
- Coordinate with the creative team to deliver best graphics possible for clients
- Utilize Facebook Ads Manager to create ads in line with brand images
RMD ADVERTISING / January 2021- February 2022
Public Relations Coordinator
- Pitch media and influencers to secure quality impressions and segments for clients in target markets
- Find and collaborate with influencers on Instagram, Tik Tok and YouTube to best showcase our clients' products
- Work with the PR team to execute segments on TV and radio stations to get the word out about our client
- Work with client teams to develop strategic recommendations for connecting a brand to their audience.
- Book and train talent for TV and radio segments that help execute the ideal brand image
- Write talking points to guide booked talent through our TV and radio segments in order to execute the most ideal possible brand representation
- Effectively report back to the client successes in the public relations department through PowerPoint presentations
ADVOCACY & PROTECTIVE SERVICES, INC. / August 2020 - January 2021
Professional Writing Intern
- Analyzed client interviews and transferred them into compelling narratives for the nonprofit's promotional materials - Utilized graphic design skills to create the template for the 2020 Annual Report and the staff appreciation brochure - Researched better ways to convey brand image for APSI, including social media practices, branding and public relations tactics.
- Created campaign schedule for APSI's 2020 #GivingTuesday campaign, helping to bring in donations for the nonprofit's programs
CYBERVATION, INC. / December 2019 - August 2020
Social Media Intern
- Created and scheduled social media posts for clients and brands under the Cybervation umbrella with Hootsuite - Wrote blog posts for BistroUX, Trailblazer and Cybervation executing ideal brand images
- Created effective email campaigns for a carry out software that aimed to increase customer awareness
- Used AdobePhotoshop & Canva to create visually appealing graphics for our brands and their social media platforms
Skills
AP Style Skills
Copy Writing
Copy Editing
Website Design
Meltwater
Hootsuite
Buffer
Adobe Photoshop
Canva
WordPress
Basic Website Design
MailChimp
GetResponse
Blog Writing
Press Releases
Media Pitching
Influencers
Social Media Post Writing